Tim Standing is the Director of Capture & Business Development at Coherics and the Director and Principal Consultant at TACTIC Agency. In these dual roles, he brings more than 20 years of experience as a company owner and director, with a proven ability to forge enduring client relationships, unlock business growth, and navigate the complex Defence sector with precision and purpose.
At Coherics, Tim leads the capture and business development function, focusing on identifying opportunities and building relationships that advance the company’s mission to deliver fully integrated training system solutions. He works across internal teams and external partners to align strategic positioning, ensure coherence between operational delivery and client needs, and integrate people, processes, and technology into seamless Defence capability solutions.
Through TACTIC Agency, Tim leads a team dedicated to helping Defence and government clients sharpen their value proposition, design tailored go-to-market strategies, and convert complex stakeholder requirements into actionable outcomes. His expertise spans marketing, capture management, and operational delivery, enabling measurable improvements to client pipelines, procurement readiness, and organisational workflows. His work has empowered Australian SMEs to successfully position for Defence opportunities, secure competitive advantage, and achieve sustainable growth through targeted campaigns and strategic positioning.
Tim is widely regarded for his pragmatic approach to business process optimisation - enabling organisations to better articulate capability, manage opportunity lifecycles, and connect more effectively with stakeholders. He has delivered operational change initiatives that refine capture strategies, strengthen messaging frameworks, and improve organisational alignment with Defence procurement processes. Whether guiding a major bid pursuit or facilitating a strategic communications workshop, he consistently brings clarity, focus, and momentum to client-facing initiatives.
Passionate about enabling capability-led growth, Tim maintains an active presence in the Defence and adjacent sectors, supporting organisations to build reputational trust and strategic impact.
He values time with family and friends, enjoys exploring Australia’s coastline, and has a lifelong interest in design, creativity, and problem-solving - attributes that continue to influence his approach to building integrated solutions that deliver lasting results.