Tim Standing is a client engagement and strategy professional with a dual role: he is the Director and Principal Consultant at TACTIC Agency and an active contributor in Defence consulting roles. Renowned for his ability to forge enduring client relationships and unlock business growth in the Defence sector, Tim leverages his over 20 years' experience as a company owner & director to inform his specialties in client capture strategies, stakeholder alignment, and enterprise process improvement.
At TACTIC Agency, Tim leads a team focused on helping Defence and government clients sharpen their value proposition, develop tailored go-to-market strategies, and convert complex stakeholder requirements into actionable project outcomes. He draws on a career spanning marketing, capture management, and operational delivery to deliver measurable improvements across client pipelines and internal workflows. His work at TACTIC has empowered Australian SMEs to successfully navigate Defence procurement, position competitively, and achieve growth through targeted campaigns and strategic positioning.
Concurrently, Tim applies his expertise in Defence client capture and engagement through roles with aligned consulting partners. His ability to distil Defence client needs, align business messaging, and facilitate enduring relationships with decision-makers has made him a trusted advisor across the Defence and national security ecosystem.
Known for his pragmatic approach to business process optimisation, Tim has delivered operational change initiatives that improve how organisations articulate capability, manage opportunity lifecycles, and connect more effectively with stakeholders. Whether developing capture strategies or facilitating strategic messaging frameworks, Tim consistently brings clarity, focus, and momentum to client-facing initiatives.
Tim is passionate about enabling capability-led growth and maintains an active presence in the Defence and adjacent sectors, supporting companies to build reputational trust and strategic impact.